
Our Vision
Financial coaches make a powerful impact—and they deserve the tools to match. Our goal is to provide you with the resources and platform you need to make an even greater impact, all in one place. Because when you thrive, your clients do too.

Meet the Founder

My name is Alisa Feng, and I started where many other financial coaches do; with a mission to help people take control of their finances and live a better life. As a coach, I couldn't find proper tools that could give my clients valuable insight and have the professional look I needed. So I created my own, which helped my clients tremendously!
When another coach saw what I had created and asked for help improving his materials, it sparked an idea. Many other coaches struggled like we did, and I could finally get coaches the help they truly needed. That insight led to Ficus Financial, built from real coaching experience and a commitment to provide support through better tools and resources.
Ficus Financial started with a clear vision to revolutionize the financial coaching experience through simplicity, clarity, and connection. Our platform was born out of the desire to optimize how coaches and clients share information, making the coaching process more impactful for both.
As we grow, so does our commitment to innovation. We're continually developing new ways to support coaches, with a focus on comprehensive solutions that drive real results. Looking to the future, we're building a comprehensive app to bring everything coaches need into one seamless platform. Exciting updates are ahead, we’d love for you to stay connected and grow with us!
